Austiny
Austiny
Experience Austin Like a Local: Your Guide to the City!
Experience Austin Like a Local: Your Guide to the City!
TOOL
Figma
TOOL
Figma
ROLES
UX/UI Designer
UX Researcher
ROLES
UX/UI Designer
UX Researcher
PLATOFORM
Mobile App
PLATOFORM
Mobile App
TYPE
Case Study
TYPE
Case Study
DURATION
2 Months
DURATION
2 Months
OVERVIEW
background
A design for mobile app that recommends a curated selection of Austin's landmark locations. This case study focuses on creating a user-friendly platform that offers personalized suggestions, helping users discover iconic sites and hidden gems. The aim is to enhance the exploration experience for both tourists and locals by providing a comprehensive guide to the city's unique attractions.
user pain points
These challenges were framed based on personal observation and analysis of current travel planning experiences.
01.
Balancing landmarks, dining, and travel services in one experience.
01.
Balancing landmarks, dining, and travel services in one experience.
01.
Balancing landmarks, dining, and travel services in one experience.
02.
Reducing friction from switching between multiple travel information sources.
02.
Reducing friction from switching between multiple travel information sources.
02.
Reducing friction from switching between multiple travel information sources.
03.
Adapting recommendations to seasonal relevance.
03.
Adapting recommendations to seasonal relevance.
03.
Adapting recommendations to seasonal relevance.
04.
Creating a simple, intuitive trip-planning flow.
04.
Creating a simple, intuitive trip-planning flow.
04.
Creating a simple, intuitive trip-planning flow.
Challenge
Challenge
Tourists often struggle to find places to visit in Austin, especially when they don't have the time to research thoroughly.
Tourists often struggle to find places to visit in Austin, especially when they don't have the time to research thoroughly.
Tourists often struggle to find places to visit in Austin, especially when they don't have the time to research thoroughly.
Goal
Designing an app that recommends landmark locations in Austin for tourists aims to simplify the travel planning process. By offering curated suggestions and detailed information about the city's top attractions and hidden gems, the platform helps visitors easily discover and explore the best of Austin, even before they arrive.
Goal
Designing an app that recommends landmark locations in Austin for tourists aims to simplify the travel planning process. By offering curated suggestions and detailed information about the city's top attractions and hidden gems, the platform helps visitors easily discover and explore the best of Austin, even before they arrive.
DESIGN
Final result
Homepage
Recommended location
Search bar
Access user profile and setting
landmark
information
Show pictures from the landmarks
Favorite the landmarks
Website, contact information, and address
Review comments
Map
Access all important services around Austin:
Hotel
Rental Cars
Public Restrooms
Favorite
Access bookmark/favorite landmarks
See the planned trip
Homepage
Recommended location
Search bar
Access user profile and setting
landmark
information
Show pictures from the landmarks
Favorite the landmarks
Website, contact information, and address
Review comments
Map
Access all important services around Austin:
Hotel
Rental Cars
Public Restrooms
Favorite
Access bookmark/favorite landmarks
See the planned trip
Homepage
Recommended location
Search bar
Access user profile and setting
landmark
information
Show pictures from the landmarks
Favorite the landmarks
Website, contact information, and address
Review comments
Map
Access all important services around Austin:
Hotel
Rental Cars
Public Restrooms
Favorite
Access bookmark/favorite landmarks
See the planned trip
Homepage
Recommended location
Search bar
Access user profile and setting
landmark
information
Show pictures from the landmarks
Favorite the landmarks
Website, contact information, and address
Review comments
Map
Access all important services around Austin:
Hotel
Rental Cars
Public Restrooms
Favorite
Access bookmark/favorite landmarks
See the planned trip
Homepage
Recommended location
Search bar
Access user profile and setting
landmark
information
Show pictures from the landmarks
Favorite the landmarks
Website, contact information, and address
Review comments
Map
Access all important services around Austin:
Hotel
Rental Cars
Public Restrooms
Favorite
Access bookmark/favorite landmarks
See the planned trip
Homepage
Recommended location
Search bar
Access user profile and setting
landmark
information
Show pictures from the landmarks
Favorite the landmarks
Website, contact information, and address
Review comments
Map
Access all important services around Austin:
Hotel
Rental Cars
Public Restrooms
Favorite
Access bookmark/favorite landmarks
See the planned trip
Homepage
Recommended location
Search bar
Access user profile and setting
landmark
information
Show pictures from the landmarks
Favorite the landmarks
Website, contact information, and address
Review comments
Map
Access all important services around Austin:
Hotel
Rental Cars
Public Restrooms
Favorite
Access bookmark/favorite landmarks
See the planned trip
Homepage
Recommended location
Search bar
Access user profile and setting
landmark
information
Show pictures from the landmarks
Favorite the landmarks
Website, contact information, and address
Review comments
Map
Access all important services around Austin:
Hotel
Rental Cars
Public Restrooms
Favorite
Access bookmark/favorite landmarks
See the planned trip
Homepage
Recommended location
Search bar
Access user profile and setting
landmark
information
Show pictures from the landmarks
Favorite the landmarks
Website, contact information, and address
Review comments
Map
Access all important services around Austin:
Hotel
Rental Cars
Public Restrooms
Favorite
Access bookmark/favorite landmarks
See the planned trip
Homepage
Recommended location
Search bar
Access user profile and setting
landmark
information
Show pictures from the landmarks
Favorite the landmarks
Website, contact information, and address
Review comments
Map
Access all important services around Austin:
Hotel
Rental Cars
Public Restrooms
Favorite
Access bookmark/favorite landmarks
See the planned trip
Homepage
Recommended location
Search bar
Access user profile and setting
landmark
information
Show pictures from the landmarks
Favorite the landmarks
Website, contact information, and address
Review comments
Map
Access all important services around Austin:
Hotel
Rental Cars
Public Restrooms
Favorite
Access bookmark/favorite landmarks
See the planned trip
Homepage
Recommended location
Search bar
Access user profile and setting
landmark
information
Show pictures from the landmarks
Favorite the landmarks
Website, contact information, and address
Review comments
Map
Access all important services around Austin:
Hotel
Rental Cars
Public Restrooms
Favorite
Access bookmark/favorite landmarks
See the planned trip
design system
The design system draws from iconic Austin and Texas symbolism to create a cohesive visual identity. Burnt orange (#BF5700) anchors the palette, reflecting its strong association with Austin through the University of Texas at Austin. The logo is built around an “A” form to represent Austin, combined with a star inspired by Texas’ “Lone Star State” identity. Supporting elements—including a cowboy hat, longhorn, and boot-inspired details—reinforce local culture while maintaining a simple, recognizable structure.
Austiny
Austiny
Austiny
E7FFE6
E7FFE6
E7FFE6
F6CDAD
F6CDAD
F6CDAD
F9EAE7
F9EAE7
F9EAE7
000000
000000
000000
412E32
412E32
412E32
AB7268
AB7268
AB7268
FFFFFF
FFFFFF
FFFFFF
45 px
45 px
hEADING
hEADING
Fjalla One
20 px
20 px
BODY
BODY
Fjalla One
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